The new brand identity developed for Ludovic Cordier, who specialises in sanitary installations, heating and EDPM, is completely different from all the industry’s stereotypes.





Client:Cordier Ludovic
Date:22 June 2019

Local heating and plumbing specialist Ludovic Cordier keeps high standards for quality and service all the way through his projects, and beyond. Therefore, he wanted a logo that didn’t hold any of the industry’s clich├ęs – a flame for heating or a drop of water for plumbing –

The graphic symbol is actually a very square version of his initials LC, but given that it has been tilted 45 degrees, it can also be seen as an abstract image of a house, where you have both a visible, and invisible aspect of everything that has to do with heating and plumbing, or in other words above and below ground.

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