PROJECT

The new brand identity developed for Ludovic Cordier, who specialises in sanitary installations, heating and EDPM, is completely different from all the industry’s stereotypes.

RESEARCH

DESIGN

APPLY

PROJECT DETAILS

Client:Cordier Ludovic
Date:22 June 2019
Online:/

Local heating and plumbing specialist Ludovic Cordier keeps high standards for quality and service all the way through his projects, and beyond. Therefore, he wanted a logo that didn’t hold any of the industry’s clich├ęs – a flame for heating or a drop of water for plumbing –

The graphic symbol is actually a very square version of his initials LC, but given that it has been tilted 45 degrees, it can also be seen as an abstract image of a house, where you have both a visible, and invisible aspect of everything that has to do with heating and plumbing, or in other words above and below ground.

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