PROJECT
Samuel Algoet and Sara Bekaert joined forces to create the new Jurizon law firm. The new brand identity shows the strength that comes from uniting both fields of expertise.
RESEARCH
DESIGN
APPLY
PROJECT DETAILS
| Client: | Jurizon |
| Date: | 21 February 2019 |
| Online: | WWW.JURIZON.BE |
The name Jurizon is an amalgamation of “Juridisch” and “Zonnebeke”, because the head office is located in Zonnebeke. In addition, the name sounds “broad” (like the horizon) since Jurizon targets individuals as well as companies.
In the discussion process, we looked for a new and fresh name, moving away from the conventional association of names. The yellow disc on the “I” in the logo is a nod to the “sun” and the proverbial dot on the i.